In today’s eco-conscious, environmentally aware society, it’s truer than ever that being green is good business. And by extension, being green is good PR for your business.
If your company’s management is genuinely interested in minimizing its effect on the environment, then you have likely already taken serious steps toward greening your production line processes and offices, and/or even reduced your products’ toxicity and energy consumption requirements. There is an authentic story to tell here, and a PR firm or team can act as an ambassador to help you spread the word, placing news articles, communicating about your company’s environmentally friendly activities, and boosting awareness of your environmental efforts.
There’s actually an increasing number of green promo opportunities into which PR folks can dig, regardless of the business sector. Trade publications in a wide range of industries are hiring environmental editors and green beat journalists, and some pubs are even devoting entire issues to the greener side. There are also green technology trade shows, events, and associations around the world devoted to helping businesses reduce their global footprint through new technologies.
But before you jump on the green bandwagon, some self-scrutiny is probably in order. Read more…
Are you concerned about how green your workplace is?  I’m not talking about the more obvious (and potentially higher-profile) green issues such as the sustainability of your building’s construction or the environmental impact of your company’s products, manufacturing processes, and packaging/shipping methods. I’m asking just how green your office is from day to day.