Word on the Street

One of my jobs at Wall Street is to maintain a list of the agency’s clients, including a short summary of what they do and a link to their company web sites. In adding NOA Audio Solutions to the list last week, I was gratified in more ways than one. First, it was nice to see that this is the eighth account Wall Street has added since the beginning of this year—a good accomplishment for an agency our size in the context of an economic downturn. Secondly, I was pleased that it was necessary to go no further than the first sentence on the NOA Audio web site to find a concise statement of what the company does: “NOA provides software and hardware tools for digitizing and managing archive essence material with a focus on audio archives.” Wow. If only every technology company were this clear and succinct about what they make and what it’s for. Then a lot more of them would be successful! After all, if you can’t explain what your company does in 25 or fewer meaningful words, then maybe it’s not such a necessity after all. How lucky we are to have clients like NOA Audio who have a clear idea of what they’re doing and can describe it without resorting to buzzwords. It makes our job so much easier. But don’t tell anyone I said that.

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