There hasn’t been this much hype about a new internet phenomenon since … I don’t know, maybe the dot-com bubble when everyone rushed out and changed their company name to “Something.com”, and had to hire an “Internet-specialist PR firm.” Right now “Social Media” is getting that same kind of attention. Will it live up to it? Should we all be jumping on the bandwagon?
If you’re reading this, you had to find it on a blog or posted on LinkedIn, and that means you’ve already bought into social media to some degree. And so have I. So the questions become: how important is it, how different is it from traditional forms of business communication, and do I need a specialist to guide me through it? Read more…
